The Industry Leader in Customer Loyalty Programs Who is DBG Loyalty? DBG Loyalty is a leading innovator in loyalty and rewards marketing. Since inception in 2002, DBG Loyalty has been a trusted leader in developing and establishing customer loyalty programs. Merchants Deals Coupons Years in Business Our Process. Earning DBG Customer Loyalty Programs will allow your customers to earn rewards in a number of ways. Redeeming Customers can easily redeem their rewards for a variety of products and merchandise. Loyalty Engagement Continued rewards encourages repeat visits and sales from customers. Are you ready to start your companies loyalty experience?